Content Marketing Specialist

4flow • Atlanta, Detroit • Remote • Professionals

Atlanta, Detroit

What your new challenge will look like

The Content Marketing Specialist is responsible for developing, managing, and executing 4flow’s content marketing strategy in North America. This role involves creating high-quality content that engages the target audience(s), enhances brand awareness, and drives traffic to the 4flow website. The specialist needs to have detailed knowledge in online marketing as well. The specialist will work closely with key stakeholders to ensure content is consistent across channels and aligns with overall marketing goals and brand messaging.

  • Develop and implement a comprehensive content marketing strategy for North America.

  • Conduct market and competitor research to understand competitors and target audiences and identify content opportunities.

  • Stay abreast of content and consumer trends and advancements in technology.

  • Create high-quality, engaging content including blog posts, articles, social media posts, whitepapers, case studies, e-books, and newsletters.

  • Collaborate with designers, content writers and 4flow business lines to produce multimedia content.

  • Develop and execute social media campaigns that use content to create brand awareness and generate leads.

  • Analyze, create, and modify content processes, templates, guidelines and documentation to increase efficiency and quality of work.

  • Track and report on content campaign performance.

  • Optimize content for SEO to increase organic search visibility.

  • Monitor and analyze content performance and adjust content strategy to improve engagement and conversion rates.

  • Work closely with the North America and global marketing team to align content with marketing campaigns and goals.

  • Develop relationships and collaborate with business-line stakeholders to ensure content and marketing campaigns support overall business-line objectives and strategy.

  • Ensure all content is consistent with brand voice, style and tone.

  • Maintain and update content guidelines and best practices.

  • Identify and implement content distribution strategies to reach a wider audience.

  • Leverage various platforms (e.g., website, publications, search engines, social media, HubSpot and partnerships) to distribute content effectively.

Why you belong at 4flow

  • Bachelor’s degree in marketing, communications, journalism, or related field.

  • 3+ years of experience in content marketing or related field.

  • Excellent writing, editing and proofreading skills.

  • Creative thinker with a passion for storytelling and content creation.

  • Strong understanding of content best practices such as SEO, SMO, and PPC.

  • Strong knowledge of website best practices, social media platforms and content marketing tools

  • Familiarity with marketing automation tools (e.g., HubSpot).

  • Analytical mindset with the ability to interpret data and make data-driven decisions.

  • Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus but not necessary.

  • Excellent organizational and project management skills.

Your benefits at 4flow

Modern office design

Shared desks, phone booths, recreation rooms, chill-out areas

Compensation & bonuses

Competitive compensation package, private mobility options, annual bonus, corporate benefits membership

Health and wellness programs

Company doctors, health insurance, employee assistance program, (mental) health events

Development and support

Individual training and coaching, LinkedIn learning, leadership program, support with PhDs, bachelor’s and master’s theses, language courses, individual training budget

Global presence

English as the corporate language, projects and teams across countries, international business travel

Team culture

Corporate social responsibility initiatives, team trips, summer parties, Christmas celebrations, weekly highlights like breakfast or lunch, team events, sports events

Growing together with respect

Statement on equal opportunities: We welcome applications from a wide range of people – regardless of age, disability, origin or nationality, marital status, gender, partnership status, religion, sexual orientation, social background or other legally protected attribute. At 4flow we support and respect one another. The diversity in our backgrounds and perspectives allows us to grow together – and this unique team spirit makes us successful.

For us, diversity also means increasing the number of women in leadership. We want to make 4flow even more diverse and, among other measures, support women through targeted initiatives.

Learn how we support women at 4flow
Growing together with respect

Your application process at 4flow

Online application
Online application

Apply for one of our positions by uploading your application, including your CV and supporting documents, to our job portal. Immediately afterwards, you will receive a confirmation of receipt.

Video call
Video call

We will review your documents and provide you with feedback as soon as possible. An HR team member will then schedule a video or phone interview with you.

Interview session
Interview session

We want to find out more about you to better assess your expertise: In virtual interviews with 4flowers from the team you would be joining, we’ll provide you with comprehensive insights and the opportunity to ask all of your questions.

Contract agreement
Contract agreement

We will get in touch with you in the next few days to ideally propose you with our offer.

Onboarding
Onboarding

We look forward to welcoming you as a new 4flower. During your onboarding, you will get to know all about our business lines,units and services and the people behind them. Experienced team members will facilitate your quick integration in our team.

Sounds interesting?

Apply now