Marketing Director

4flow • Atlanta, Detroit • Remote • Professionals

Atlanta, Detroit

What your new challenge will look like

The Marketing Director will lead the North American Marketing Department in developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and growth for the North American market. This role requires a blend of creative, analytical, and leadership skills to oversee all marketing initiatives, including event planning, digital marketing, content creation and market research. The ideal candidate will be a strategic thinker with a proven track record in managing successful marketing department and driving measurable results.

  • Develop and implement comprehensive marketing strategies that align with 4flow’s business goals.

  • Conduct competitive analyses and market research to identify new opportunities and target markets.

  • Set clear, measurable goals and KPIs for the North American marketing team.

  • Act as interface to the global marketing team by aligning North American marketing activities with global initiatives and campaigns.

  • Adjust global marketing assets and best practice to the North American market.

  • Budget creation and management, including monitoring expenses and providing regular financial reports to the executive team.

  • Creating annual event calendar including internal and external events.

  • Lead marketing team to successful executive of internal and external events.

  • Oversee content creation, including ensuring consistent messaging across all North American marketing materials and channels in line with the global brand identity and global messaging.

  • Digital marketing and campaign management, including creating, developing, and executing effective digital marketing strategies and multi-channel marketing campaigns, including SEO, SEM, PPC and email marketing etc.

  • Brand Management and positioning of 4flow in the North American market.

  • Identify and develop strategic partnerships and collaborations.

  • Build out, lead, and manage a team of marketing professionals.

  • Foster a collaborative and innovative team environment.

Why you belong at 4flow

  • Bachelor’s degree in marketing, Business Administration, or a related field (MBA preferred).

  • Must have experience marketing services and/or software in a business-to-business environment.

  • Minimum of 10 years of experience in marketing, with at least 7 years in a leadership role.

  • Proven track record of developing and executing successful marketing strategies.

  • Strong knowledge of digital marketing tools and techniques.

  • Excellent leadership, communication, and interpersonal skills.

  • Ability to think strategically and make data-driven decisions.

  • Strong analytical and problem-solving skills.

  • Experience with marketing automation and CRM systems (experience with HubSpot, Salesforce preferred).

  • Creativity and innovation in developing marketing campaigns.

  • Experience with event planning and sponsorships.

  • Experience working in a global company.

  • Ability to work in a fast-paced, dynamic environment.

  • This position requires that you commute to the Royal Oak, Michigan or Atlanta, Georgia location.

Your benefits at 4flow

Modern office design

Shared desks, phone booths, recreation rooms, chill-out areas

Compensation & bonuses

Competitive compensation package, private mobility options, annual bonus, corporate benefits membership

Health and wellness programs

Company doctors, health insurance, employee assistance program, (mental) health events

Development and support

Individual training and coaching, LinkedIn learning, leadership program, support with PhDs, bachelor’s and master’s theses, language courses, individual training budget

Global presence

English as the corporate language, projects and teams across countries, international business travel

Team culture

Corporate social responsibility initiatives, team trips, summer parties, Christmas celebrations, weekly highlights like breakfast or lunch, team events, sports events

Growing together with respect

Statement on equal opportunities: We welcome applications from a wide range of people – regardless of age, disability, origin or nationality, marital status, gender, partnership status, religion, sexual orientation, social background or other legally protected attribute. At 4flow we support and respect one another. The diversity in our backgrounds and perspectives allows us to grow together – and this unique team spirit makes us successful.

For us, diversity also means increasing the number of women in leadership. We want to make 4flow even more diverse and, among other measures, support women through targeted initiatives.

Learn how we support women at 4flow
Growing together with respect

Your application process at 4flow

Online application
Online application

Apply for one of our positions by uploading your application, including your CV and supporting documents, to our job portal. Immediately afterwards, you will receive a confirmation of receipt.

Video call
Video call

We will review your documents and provide you with feedback as soon as possible. An HR team member will then schedule a video or phone interview with you.

Interview session
Interview session

We want to find out more about you to better assess your expertise: In virtual interviews with 4flowers from the team you would be joining, we’ll provide you with comprehensive insights and the opportunity to ask all of your questions.

Contract agreement
Contract agreement

We will get in touch with you in the next few days to ideally propose you with our offer.

Onboarding
Onboarding

We look forward to welcoming you as a new 4flower. During your onboarding, you will get to know all about our business lines,units and services and the people behind them. Experienced team members will facilitate your quick integration in our team.

Sounds interesting?

Apply now